Case Study (Clemente Matt Villegas)
Objectives
Kickstart Clemente’s touring career by helping him launch his debut “Tiny Texas Tour,” expanding his reach across Texas and building his brand in key markets.
The Challenge
After seven years in comedy, Clemente was eager to perform in new Texas cities but faced limited visibility outside Austin. Breaking into new markets with no previous tour history and a need for increased social media engagement posed a significant challenge. Our task was to secure his first bookings and establish a fanbase for future opportunities.
Campaign Goal
Our primary goal was to get Clemente booked for performances across Texas, starting with a strong debut that would build excitement and open doors for additional gigs.
Campaign Strategy
Target Audience
We focused on Texas audiences, specifically comedy fans in major cities like Dallas, Austin, and San Antonio. We aimed to connect Clemente with audiences who appreciate fresh, relatable comedy.
Engagement-Driven Approach
We executed a dual strategy to boost both his professional presence and social media impact:
EPK Creation: We developed a professional Electronic Press Kit (EPK) that showcased Clemente’s highlights, including his notable performances at Comedy Mothership and Kill Tony, to establish his credibility with potential venues.
Social Media Strategy: We developed a tailored social media calendar, identifying optimal posting times and relevant hashtags to maximize engagement. This strategy doubled Clemente’s viewership per post, taking his average from under 1,000 views to approximately 2,000 views.
Results
Booking: Clemente secured a show at the Dallas Comedy Club (DCC), an influential venue that represents a significant milestone in his career. This debut performance increased his visibility, leading to additional bookings and interest from larger venues for the 2025 season.
Increased Social Media Engagement: Through consistent posting and targeted hashtags, Clemente’s social media following and post engagement increased, solidifying his online presence and broadening his audience.
Client Feedback
“The DCC show is a huge opportunity and it will build more momentum for bigger opportunities and new audiences. LaFynk has been extremely helpful and supportive. Very easy to work with.”
Conclusion
Clemente’s journey is just beginning, and with LaFynk’s support, his social media presence and Texas tour plans are gaining traction. Our focused approach—creating a polished EPK, implementing an engagement-driven social media strategy, and securing high-quality bookings—has set him up for long-term success.
Our work with Clemente exemplifies LaFynk’s commitment to empowering artists to realize their potential. Ready to take your brand to the next level? Let’s get to work.
