Case Study (iies.)
Objectives
Event Promotion for iies.' live album release show.
The Challenge
iies. was relatively new to Denver’s larger music scene, with limited visibility and a need to increase engagement with both existing and potential new followers. To achieve this, LaFynk focused on expanding his reach within Denver’s diverse community of music lovers, targeting those who appreciate innovative music across genres.
Campaign Goal
Dazzle Denver aimed to sell 120 tickets for the event.
Campaign Strategy
Target Audience
We identified music lovers and concert-goers with a passion for hip-hop, jazz, and experimental music. The campaign focused on local audiences in Denver, Colorado, leveraging iies.’ unique style to appeal to a culturally engaged and genre-curious crowd.
Platform Selection
Instagram was chosen as the sole platform for this campaign, maximizing reach and engagement within iies.' existing social media presence.
Engagement-Driven Approach
To create excitement, LaFynk employed an interactive and varied approach on Instagram:
Countdowns and Polls: Daily countdowns built anticipation, while interactive polls engaged the audience and encouraged participation.
Influencer Outreach: Influencers within the local music scene were contacted to expand reach and validate iies.’ presence within the Denver music community.
Giveaways: A ticket giveaway fostered engagement and encouraged fans to share the event with friends.
Results
Engagement: By blending organic content with a $30 sponsored post, we achieved a 275% increase in video views, going from an average of under 1,000 views to 3,700+. This substantial engagement boost underscored the impact of a carefully crafted promotional strategy.
Ticket Sales: 80 tickets were sold, marking a significant response from the audience, even though the final sales fell short of the 120-ticket goal. This turnout showcased the campaign’s effectiveness in generating genuine interest.
Increased Visibility: The campaign’s targeted approach and sponsored posts successfully amplified iies.’ visibility, helping reach a broader audience and building momentum in the days leading up to the show.
Client Feedback
“Thank you so much for all [LaFynk’s] help and support over the past weeks! We were able to accomplish some great feats with your assistance, which is very much appreciated!” - iies.
Conclusion
LaFynk’s social media campaign for iies. successfully enhanced awareness, fostered engagement, and brought a new audience to his music. By utilizing a multi-faceted approach—resharing promotional content, conducting interactive polls, engaging influencers, and implementing targeted sponsored posts—we connected iies. with a wider audience while bolstering excitement around the show. Although ticket sales fell just short of the 120-ticket goal, the campaign’s impact was evident in the high engagement and substantial increase in video views, which exceeded 3,700 views.
LaFynk is proud of this campaign’s achievements and remains committed to helping artists like iies. reach new heights. Our expertise in creating buzz-worthy, effective marketing strategies can elevate your next event or project. Ready to bring your vision to life? Let’s get to work.
